Blog
Practical guides on analytics, boosted performance, client reporting and staying GDPR-compliant.
The report is your agency's most visible deliverable — and the thing that renews contracts. This guide covers what to include, what to leave out, and how to make reporting scale.
Most 'best tools' lists are written for single brands. This one is for agencies — the tools that handle many clients, client-ready reporting and (if you're in Europe) data protection.
Hootsuite is a broad, established all-in-one platform. Castessa is a focused, GDPR-first reporting tool for agencies. Here's an honest look at which fits your agency.
The market is crowded and most tools are built for a single brand, not an agency. Here's a practical framework for picking one that fits how agencies actually work.
A report with someone else's logo on it undercuts your brand. Here's how to deliver clean, white-label social media reports that make your agency look like the expert.
Clients don't renew for likes — they renew when they believe the work pays off. Here's how to frame social media results as return, not vanity.
Facebook hands you dozens of metrics and hides others behind the API. Here's what each one really means for an agency, which to report, and why some show as 'unavailable'.
Juggling ten clients across Facebook and Instagram means ten logins, ten calendars and ten reports. Here's how to systemise multi-client social so it scales instead of breaking.
When a client boosts a post, your analytics get messy fast. Here's how to separate organic and paid performance so your reports stay honest — and persuasive.
You manage other companies' audiences and data — which makes GDPR your problem too. A plain-English checklist for agencies handling social media in the EU.
Most client reports are ignored because they drown the story in numbers. Here's a simpler structure that gets read, understood and renewed.